The quintessential “cool” color, blue relaxes the senses: it is the color of sky, ocean, and air. The color blue often represents depth, stability, wisdom, confidence, and intelligence. While red is more of a physical color, blue is thought of to be more cerebral. It appeals to the logos, the Greek term for intellectual persuasion.
Blue represents cleanliness and purity, which is why many cleaning companies have capitalized on the idea of making sure their solvents are blue. It is also used to sell vodka and promote air travel.
Blue is a non-threatening color, meant to reassure and protect. Navy blue fabric is most often used in official uniforms: bankers' suits, police uniforms, and military uniforms all utilize the color to both reassure and establish authority. Blue eyes are extremely attractive for both men and women as they are said to be “deep”. A woman wearing blue looks fresh and awake. However, blue can also indicate sadness. Having the “blues” is a special kind of prolonged depression. Dark blue and navy blue possess the oppression of black with the calming effect of blue; in other words, dark blue can be a metaphor for an anchor pulling the spirit down.
Colors
Yellow
Red
Green
Purple
Gray
White
Black
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