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THE COLOR YELLOW
| Another warm color, yellow is traditionally the color representing joy and life. This stems from the sun's effects on the earth. Yellow is often used to symbolize birth, coming from the color of egg yolks and newborn chicks. It produces a warming effect and produces happiness and energy. Yellow is an attention-grabber: taxis and buses are painted yellow, to stand out from other vehicles on the road.
Many restaurants believe that yellow increases appetite and has positive connotations with food. Therefore, restaurants like Long John Silver's, McDonald's, and In-N-Out Burger all use bright yellow color schemes to attract customers. In nature, yellow serves as a warning when paired with black. Black and yellow snakes like the Banded Krait, the Coral Snake, and the Mangrove Snake, are all venomous. Bees, wasps, and other yellow-and-black insects display their yellow as a caution as well.
Still, most associations with yellow are positive, and wearing yellow silk fabric makes one feel upbeat and invigorated. It can lighten skin tone and make blue eyes appear greener.